What's In & Out For 2010

In: Pretty and Gritty

Joanne Stoner, CEO of eDressMe.com, says juxtaposition is in this year. "[Wear] a beautiful combination of feminine and edgy," she suggests. That means, it's time to rock your motorcycle jacket with frilly, floral dresses. You can even try studded accessories with ruffles.

Still In: Ethical Fashion

This year, shoppers will reject "flashy" fashions and opt for feel-good luxury, like ethical clothing. "More affordable options will also proliferate—Walmart, H&M and American Apparel already offer organic cotton lines," says Ann Mack, head of trendspotting at JWTIntelligence, a marketing communications brand based in New York. We'll see more and more reasonably-priced selections in 2010.

Out: Newsboy Caps

Put away those newsboy caps, ladies. Jacqui Stafford, executive style director of Shapetrends for 2010."

Skip real fur and opt for faux trim, Stafford adds. "Animal-cruelty free is a trend, too." magazine, says trapper hats are in. "These hats fit snug and look cute on just about anyone," she points out. "Not only do they keep you warm when the [temperature] dips, they are one of the hottest
trends for 2010."

Skip real fur and opt for faux trim, Stafford adds. "Animal-cruelty free is a trend, too."

In: Changes

The year will be dominated by unexpected texture changes, says Louis Licari, hair guru and iVillage blogger. "People with straight hair will wear [it] curly, and straight-haired girls will wear curls," says the celebrity hairstylist. "Hair pieces will be cheap, cheerful and disposable."

Licari reminds that we look best when we work with our natural texture and not fight it though. "Barbie is no longer every little girl's fantasy," he says. "Women with texture have finally taken center stage."

Out: Over-Bronzing

Jersey Shore's Snooki must've not gotten the memo. "One trend to avoid is creating that overly bronzed skin," says Cristina Bartolucci, founder and creative director of DuWop Cosmetics. "In 2010, we’ll see a departure from the tanning creams and fake bronzers that have been so popular in recent years." (Could this be the Twilight effect?)

Instead, we'll see more soft, subtle, shimmering skin— skin with an ethereal glow will outshine the overly-tan look.

Still In: Money Smarts

"Top stylists can be expensive. Splurge when you can, but make follow-up appointments with a junior stylist trained by your pricier pro," suggest Patrick Melville, celebrity stylist and co-owner of the Patrick Melville Salon in New York City.

And if you want to revive your hair's texture and color, Melville is behind at-home deep treatments and color glazes. "They are easy and inexpensive ways to keep your hair looking fresh. [Doing so] will extend the life of your color and give [your] hair that 'I just left the salon' shine."

Out: Pixie Haircuts

Michael Shaun Corby, global creative director of Alterna Professional Haircare, "While shorter hair will be popular, he pixie [hairstyle] is on its way out, and won't be as trendy 2010."

Back In: The Girl Next Door

"There will be a return of the sexy girl next door, which means longer hair (shoulder-length and longer)," says Ted Gibson, celebrity hairstylist and resident hair guru on TLC's What Not to Wear. "As for color, cuts and styling, we'll see golden dimensional color with single-process color. In addition, soft waves are something that never goes out of style."

Gibson adds, textured and bigger ponytails is a new look that will turn heads in 2010, as well.

In: Being Upbeat and Breezy

"For 2010, with a mood that's decidedly lighter, we're ready to embrace 'upbeat and breezy,'" says Amy Goodman, fashion trend director of Timex. "Shorts [will be] the new skirt. Cascading, draping and neutral hues [will also] set the stage for clothes that playful and romantic."

Designers will reveal that women are ready for fun, effortless clothes they can move in, Goodman explains. So it may be time to store those pencil skirts and skinny jeans!

Out: Mineral Makeup

Say it isn't so! We've all fallen in love with mineral makeup at one point or another, but according to Anne Houseman, editor-in-chief of BeautyXpose.com, it's out. "You couldn't turn a corner without seeing mineral makeup in 2009. In 2010, more natural-looking liquid foundations and airbrushed looks will make a big splash," she explains.

So what's in? "We're going to see a lot of playful makeup palettes—especially in eye shadows," says Houseman. "It's all about amping up the color for a futuristic feel."

In: Head-to-Toe in White

This can be refreshing, says Marla Tomazin, an image consultant based in New York City. "It may not be practical [for some women], but it's worth owning a fabulous white jacket, top and pants that you can mix and match with other colors in your wardrobe, as well as making the pure white statement," Tomazin points out. "Change [things] up with one or two colors you love in [the form of] a scarf. Crystal jewelry with [an] all-white [outfit] keeps it cool and clean."

Happy Shopping :)
XOXO